the fun theory

November 25, 2009

the idea behind volkswagon’s fun theory is pretty simple:

it is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

with that in mind, they are holding a competition for people to submit their own ‘fun theory’ ideas and see it actually implemented.  oh, and there’s a cash prize too.

see more ideas at the fun theory.

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